Mass Effect and Spore were reported as being released with a 10 day authentication scheme in order to prevent piracy. As in you would have to authenticate every 10 days. Needless to say this caused a huge uproar and recently they have backed down to a new scheme, a scheme that requires authentication when you first launch it and when you download things like patches. This new scheme only allows you to reinstall 3 times (more on a case-by-case basis) but adds the ability to play without the disc. Debate has been raging in comment threads everywhere, but some common themes have surfaced that I think are important.
- Is this a marketing ploy? As several people have pointed out, this sounds a lot like a bait-and-switch routine. They advertise a draconian DRM scheme and then go ‘woops’ and slide in the scheme they really intended, now a lot easier to swallow. It’s certain that the sighs of relief are quite palpable and smell of money as gamers report they now intend to buy the game. Personally I do think it is a marketing ploy, a point I feel is supported by the emphasis of the new system’s feature of allowing discless play. To me it smacks of something they planned all along but I realize this is more of a gut feeling.
- Is piracy really a lost sale? No protection scheme has ever worked for long. Rather than go into the statistics of sales before the game gets pirated I would like to say that those who habitually pirate will continue to do so and will never buy the game. I feel that the percentage of people who pirate due to prohibitive drm schemes is far greater than those who buy because they can’t get around said schemes. Additionally, the former are guaranteed consumers if you’d only stop crippling their product whereas the latter would most likely not buy the game no matter what you do. What is the smarter percentage to mitigate?
In the end, I feel that crazy drm schemes only serve to hurt sales, raise the bottom line with more licensing fees, and strangle legitimate customers and by extension pc gaming as a whole. Companies simply need to trust their consumers to support the product. I feel that the only group of pirates they can possibly hope to get to pay is the one that does so only to use the product in a way they feel is reasonable. I know several people online and in real life who would pay for something if it was offered and usable in the same way illegal downloads are offered and used. Music is a good example, if you give people an online download system and allow them to move it from device to device, they are more likely and more willing to pay for it. Overall, crazy protection schemes only serve to increase piracy.
Please, please, PLEASE you big companies out there who give us this stuff. Trust us! Don’t cripple your legitimate buyers! Stop basing your business model on litigation and copy protection! We do value original authorship, we do believe that creators should be paid for their work, we do want to support the things we like! Make us happy and we’ll give you money!
Footnote: Steam. The reason I don’t mention it in the main article is because many companies are implementing copy protection on a game-by-game basis and don’t have an overall method of handling content. Steam is the exception, and a remarkable one at that. I feel it is the future of pc gaming as it not only handles drm in a way that is not crazy, it uses the features of our connected world to enhance the gaming experience. I can reinstall my machine, or replace it, or whatever; download Steam and I have access to my entire catalog of games without digging for discs. I can buy gifts for my friends. I can run my lighter-weight games on a laptop. I can access my games from another computer assigned to my use for whatever reason, say a machine at my parents house when I’m visiting. I can even play my games when I don’t have an internet connection. The point is that Steam enables me rather than disabling me, and it is so effective I have even purchased a second Steam copy of some games I bought by other methods. Take a hint big game companies.
Oh em gee, a digital cathedral that looks a lot like our own was used in a violent video game depicting war… between humans and, uh, aliens…, but still!’ Get over it. Not only is the game depicting events that never happened (or ever will?), not only is it common for war to spill into innocent buildings that have nothing to do with either side of the conflict, but the game depicts a fantasy situation that has nothing to do with ‘gun crime’ on any street! Lighten up guys. Maybe it’s cuz they’re Anglican and are a church made up by some king, so they have identity issues.